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What I do on social networking sites: A study by Forrester research

Over the last couple of years, we have all witnessed a significant increase in the number of social networking sites and a much bigger increase in the number of individuals that visit these sites. These observations are consistent across different cultures and societies ever since the introduction of sites like Facebook, Twitter, and Clubhouse.

A wide percentage of the population are “social media users”, however, we all make different contributions to social networking sites. A recent study by Forrester research shows 6 different types of social media users which are listed below.

The Creator

This is the person who creates social media for the world to see. This type of user will publish blog posts or web pages, upload videos/images/audio and share content online.

The Critic

The person who responds to content posted by others. Post ratings and review products and services comments on blogs and forums and contributes to articles in a wiki.

The Collector

The person who organizes content for themselves or others using RSS feeds. social bookmarking (ex Digg) and photo or page tagging.

The spectator

This type is probably the most common – The person who reads blogs, views, user-generated videos (ex YouTube), reads online forums, listens to the podcast, and frequently searches for user reviews and ratings

The JOiner

The type of.a person who joins social networking website like Facebook, Twitter, and ClubHouse and maintain multiple profiles.

The Inactive

The person who is online but in no way participates in any form of social media, Doesn’t post anything which is user-generated content. This type is becoming rarer as more websites integrate an element of social media into their website

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